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What are Backlinks in SEO

What are Backlinks in SEO?

A backlink is a link given from one website to another website. Search engines considered backlinks as a positive signal for ranking. If website links to another site mean, the search engine bots believe the content in that website is worthable one. High-quality backlinks help to increase a website’s ranking position in search results.

Backlinks In SEO

Backlinks play an important role in SEO, to concentrate on the overall growth of your website. In a simple way, backlinks are considered as conversations among different websites.

Each backlink is considered as a vote from the other website, which tells Google. The content is more valuable.

Higher the links will help to rank better in Google.

To increase the trust and authority of the website, backlinks are used. If many sites are linking back to one website, then that website becomes more popular and valuable over the internet.

Backlinks In SEO

Types of Backlinks

Backlinks are classified into two basic types. Let’s check them in detail.

  • Nofollow
  • Dofollow

Both Nofollow and Dofollow links are the backlinks, tells search engine, how the website is linking to another website. Dofollow links provide authority to the website and pass a link juice, while a Nofollow does not provide any authorization and link juice.

A Nofollow link tells Google to ignore its identity.  They don’t have any value and also, they do not support your website to improve its SEO ranking.

Dofollow links are the backlinks that bring more value, and these types of backlinks are wanted by all website users to increase their visibility and identity over the network. Do follow links from the high-authority websites help to improve your search engine rankings.

At the same time, Dofollow links are toxic to the website in some terms. If the Dofollow links coming from the spam sites or suspicious sites hurt the site health and SEO performance. This will harm your site ranking and may cause Google to penalize your site.

Keep remember, Backlinks are not about quantity, only quality makes improvement in site ranking.

types of backlinks

How to Get Backlinks?

Building backlinks are a time-consuming process and also it takes more effort. Not all backlinks are considered valuable. If you want to rank higher on SERP, then concentrate more on high-quality backlinks.

Here are some simple ways to building a quality backlink for your website.

  • Giving links to your website from your social media profiles
  • Writing a Guest Posts
  • Submitting an article on different article submission platforms
  • Infographic submission
  • Create a post embedded with the videos
  • Contact influencers in your industry and ask them for the links.

Guest posting and article submission are the best link-building strategy to get quality backlinks to your site. Both give organic traffic to your website.

Why you need backlinks for SEO

Why you need backlinks for SEO?

All websites are battling to secure their position on search engines and practicing dozens of SEO factors to rank #1 on Google. In this high competition, backlinks are considered as the main SEO factor, which builds more trust and confidence among users as well as search engines.

Many website owners and marketers consider search engine optimization as the gravity of ranking factor and link building attains its first position. Let’s, explore the importance of SEO backlinks

SEO backlinks are important as they are a good signal to Google and make it consider your content is valuable. If a website earns additional backlinks, then the website content is worth ranking well on the SERPs.

How to Earn backlinks?

Backlinks come under the off-page SEO strategy, one of the essential components for the ranking factor. Backlinks are normally earned in three basic ways.

How to Earn backlinks

  1. Natural Links

Obtaining backlinks in a natural way doesn’t bring any action from the website owner. Natural backlinks are the best way, that no one has a role in obtaining a link from their website. Natural links tender the organic search, and backlinks in a natural way are considered as a high-quality backlinks.

  1. Manual Links

Obtaining a backlink in a manual way acquires some earning activities from the website owner. For example, links obtained from the Guest Posts. Make sure, gaining manual links requires permission from the website owners and it should be coming from the website relevant to your business and content.

  1. Self-created Links

Self-created backlinks are the links creating while posting a new blog, commenting on a blog, or submitting on an online directory. Self-created backlinks are the simplest way and sometimes consider as “black-hat EO” that negatively impact the website reputation.

Mostly these links come under the “no-follow” type.

Are Backlinks Important for SEO?

The answer is yes. Backlinks are 100 % important for SEO. But it is not about quantity, only quality matters.

Getting one or two high-quality links from the authorized website is much better than getting a thousand backlinks from a non-worthy site. Apart from the quality backlinks, well-optimized content, and website structure, helps to secure the first position in SERP.

SEO Backlinks importance

Need of SEO Backlinks:

Backlinks act as the navigation for two websites.  Check out the importance of having an SEO backlink in your website.

  • Backlinks play a crucial role in search engine ranking factors.
  • Backlinks are referred to as positive “signals” or votes”.
  • Building high-quality and relevant backlinks increase the organic search results.
  • Backlinks help your website to reach a greater number of relevant users among your business networks.
  • Backlinks influence the website ranking.
  • Backlinks will strengthen your website organically.
How to get backlinks in SEO

How to get backlinks in SEO?

Backlinks are links that you link to your website from another site for ranking factors and to get more organic traffic.

Here the traffic is depending on the quality of backlinks and from where the backlinks are from, backlinks from the more authoritative website bring better traffic.

Whenever a search engine bot crawling your website, Google looks for a backlink in your website to understand how your page is connected to one other and in what ways they are connected. That means Do-follow or No -follow.

Among the hundreds of SEO ranking factors, Backlinks are considered an important metric for SEO.

Another hand, getting a high-quality backlink is not an easy factor. Here are some of the possible smart ways to build a backlink from the authoritative site. Let’s discuss them briefly in the coming sessions.

  1. Broken – link building Method

The broken link-building method is one of the attractive ways to get backlinks from highly authoritative sites. Here you should need to contact a webmaster to report the broken links in their website. Same time, you can mention your own website to replace that broken link with your website link. This is like doing a favor for the webmaster. So, no doubt he/she will accept your request and there are more chances to get a backlink from their website. 

  1. Backlinks through infographic submissions

Infographics are one of the popular ways of building a backlink to the website for bringing traffic. Due to the great visual attractions, there is more possibility of clicks and shares. So, no doubt infographics can increase your website credibility and value.

Building Backlinks through an infographic

  1. Guest Posts

Guest posts are also the most effective way of building an effective backlink. Guest posts help to reach more new audiences and new readers. Publishing your content on another website also brings your online reputation and expands your audience circle.

  1. Write Testimonials

Testimonials are also an easy method to earn high-quality backlinks for your website. Here you need to spend only a few minutes to earn a link from the homepage of another authoritative website to your page.

Write Testimonials

  1. Social Media

You can also get quality backlinks from social media profiles, Linked In, Twitter, Medium, and so on. Contributing or writing an article on that platform has a chance of getting a quality backlink to your website. Social media platforms also help to reach more audiences and get more traffic for better ranking.

Building or earning backlinks can sometimes be a difficult process, but if your find the right link-building opportunities you can easily build high-quality backlinks from the authoritative website.

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