A backlink is a link given from one website to another website. Search engines considered backlinks as a positive signal for ranking. If website links to another site mean, the search engine bots believe the content in that website is worthable one. High-quality backlinks help to increase a website’s ranking position in search results.

Backlinks In SEO

Backlinks play an important role in SEO, to concentrate on the overall growth of your website. In a simple way, backlinks are considered as conversations among different websites.

Each backlink is considered as a vote from the other website, which tells Google. The content is more valuable.

Higher the links will help to rank better in Google.

To increase the trust and authority of the website, backlinks are used. If many sites are linking back to one website, then that website becomes more popular and valuable over the internet.

Types of Backlinks

Backlinks are classified into two basic types. Let’s check them in detail.

• Nofollow
• Dofollow

Both Nofollow and Dofollow links are the backlinks, tells search engine, how the website is linking to another website. Dofollow links provide authority to the website and pass a link juice, while a Nofollow does not provide any authorization and link juice.

A Nofollow link tells Google to ignore its identity.  They don’t have any value and also, they do not support your website to improve its SEO ranking.

Dofollow links are the backlinks that bring more value, and these types of backlinks are wanted by all website users to increase their visibility and identity over the network. Do follow links from the high-authority websites help to improve your search engine rankings.

At the same time, Dofollow links are toxic to the website in some terms. If the Dofollow links coming from the spam sites or suspicious sites hurt the site health and SEO performance. This will harm your site ranking and may cause Google to penalize your site.

Keep remember, Backlinks are not about quantity, only quality makes improvement in site ranking.

How to Get Backlinks?

Building backlinks are a time-consuming process and also it takes more effort. Not all backlinks are considered valuable. If you want to rank higher on SERP, then concentrate more on high-quality backlinks.

Here are some simple ways to building a quality backlink for your website.

• Giving links to your website from your social media profiles
• Writing a Guest Posts
• Submitting an article on different article submission platforms
• Infographic submission
• Create a post embedded with the videos
• Contact influencers in your industry and ask them for the links.

Guest posting and article submission are the best link-building strategy to get quality backlinks to your site. Both give organic traffic to your website.